Senior Product Designer II - Health & Meals

Instacart is transforming the grocery industry by making grocery shopping effortless for everyone. They are seeking a Senior Product Designer to lead the design of personalized consumer experiences related to meal planning and nutrition, collaborating closely with various teams to create high-impact solutions.

Responsibilities:

• Lead end-to-end design from discovery through delivery across Meals & Health initiatives, including problem framing, exploration, prototyping, validation, and handoff
• Design cohesive journeys across home, browse, and personalized feeds—establishing patterns, grids, and hierarchy that balance user needs, business goals, and partner visibility
• Define experience frameworks for key moments (e.g., first 3 orders, onboarding for health goals, meal planning adoption) and translate principles into flows, UI, and content hierarchy
• Leverage AI-assisted prototyping and concept development; explore agentic and conversational interfaces that bring personalized, AI-powered experiences to life within our design system
• Partner with Product, Engineering, Research, Data Science, Marketing, and Brand to shape requirements, run experiments, and ship measurable outcomes at speed and quality
• Plan or collaborate on research to uncover insights about meals, nutrition, and lifecycle behaviors; synthesize findings into journey maps and design opportunities
• Raise the bar for experience-led thinking—mentoring partners on journeys and emotions (not just screens) and advocating for coherent, principle-driven work

Requirements:

• 8+ years of experience designing consumer-facing digital products across web and mobile, with a portfolio of shipped, high-impact work and measurable outcomes
• Expertise in interaction and visual design, with demonstrated fluency in design systems, information architecture, and content hierarchy
• Proven ability to translate ambiguous problem spaces into clear design frameworks, experience principles, and shipped product experiences
• Track record partnering with Product, Engineering, Research, and Data Science through discovery, iteration, testing, and launch
• Proficiency in Figma and Google Slides; experience incorporating generative AI tools into the design process
• Experience presenting work and rationale to cross-functional stakeholders and senior leaders to drive alignment and decision-making
• Comfort operating in fast-paced, multi-stakeholder environments and creating structure from loosely defined opportunity areas
• Familiarity with meal planning, nutrition, health goals, or allergy/restriction management—and how they intersect with household grocery behavior
• Experience in marketplaces, e-commerce, grocery, CPG, or subscription products where lifecycle, personalization, and repeat behavior are critical
• Experience designing high-visibility surfaces such as home feeds, personalized browse, and merchandising placements (including density and above/below-the-fold strategies)
• Background shaping onboarding, activation, and retention journeys that build habits, loyalty, and trust
• Hands-on work with AI-assisted prototyping and agentic/conversational interface design
• Ability to influence outcomes on multi-team initiatives without direct authority