Sr. Marketing Operations Manager

Bloomerang is a company dedicated to empowering nonprofits through innovative technology and support. The Sr. Marketing Operations Manager will be responsible for optimizing the marketing automation ecosystem, executing impactful marketing campaigns, and collaborating with various teams to enhance marketing performance and drive revenue.

Responsibilities:

• Own and optimize the marketing automation ecosystem (Marketo and/or HubSpot), ensuring it is architected to support scalable growth and efficient campaign execution
• Execute end-to-end marketing campaigns, including build, QA, testing, segmentation, and deployment across email, nurture, and integrated programs
• Manage and optimize marketing tech stack integrations (e.g., Salesforce, enrichment tools), ensuring seamless data flow, field governance, and system interoperability
• Define and refine lead management processes, including lead scoring, lifecycle stages, routing logic, and Sales handoff in partnership with Revenue Operations
• Partner cross-functionally with Demand Generation, Lifecycle Marketing, Sales, and Revenue Operations to translate strategy into high-performing campaigns and workflows
• Build and maintain reporting dashboards to track campaign performance, funnel conversion, and ROI, delivering actionable insights to stakeholders
• Champion data quality, enrichment, and process improvements to enhance segmentation, personalization, operational efficiency, and overall marketing performance

Requirements:

• 6+ years of Marketing Operations experience in B2B SaaS companies: You've managed complex marketing systems and programs that drive pipeline and revenue
• Deep expertise in Marketo and/or HubSpot: You can build and optimize workflows, nurture campaigns, lead scoring models, and lifecycle programs
• Lead scoring and lifecycle mastery: You define and optimize MQL definitions, scoring models, and routing rules to maximize conversion and Sales alignment
• Marketing system integrations experience: You've managed integrations between Salesforce, MAPs, enrichment tools, and other SaaS platforms to ensure clean, actionable data
• Process builder and systems thinker: You document processes, identify bottlenecks, and implement scalable workflows that improve efficiency
• Self-sufficient and execution-oriented: You're not afraid to roll up your sleeves and drive projects end-to-end, from strategy through execution, independently and effectively
• Experience with enrichment and data quality tools (Clay/6sense): You optimize enrichment workflows to improve lead quality, segmentation, and campaign targeting