B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

HIP Creative is a leading marketing agency serving the orthodontic and dental industries. They are seeking a B2B Marketing Strategist to conduct audits, build strategies, run campaigns, and manage client relationships while owning the HubSpot platform to drive and track performance.

Responsibilities:

• Internal Brand Marketing (HIP & Neon Canvas)Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channelsOversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media teamSupport the internal sales team with quality, qualified lead flow from campaign activityContinuously test, optimize, and improve campaign performance based on data
• Trade Shows & EventsOwn the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaignsDefine clear goals and success metrics for each event and hold the team accountable to themEnsure lead capture, HubSpot entry, and follow-up sequences are in place before every show Measure and report ROI for each trade show and use that data to inform future event investment decisions
• B2B Client Audits & StrategyConduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per monthTranslate audit findings into clear, prioritized marketing strategies with defined execution plansOwn the strategy deliverable — not just the discovery
• Account ManagementServe as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retentionLead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-throughProactively identify upsell opportunities, warning signs, and areas where clients need more supportMaintain client trust through consistent communication and follow-through
• HubSpot & Data AnalysisServe as the internal HubSpot owner — responsible for the platform’s integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activitiesBuild, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accountsOwn all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platformDesign and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metricsManage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelinesBuild and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention processIdentify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversationsEnsure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts

Requirements:

• 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
• Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
• Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
• HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
• Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
• Experience managing multiple client accounts simultaneously
• Strong analytical mindset: you can look at data and know what it means and what to do next
• Self-directed and organized
• Experience in dental, orthodontic, or healthcare marketing
• Agency background with exposure to multi-client account management
• Familiarity with SEO tools
• Content strategy or copywriting experience that supports campaign and brand work