Product Marketing Manager

Russell Tobin & Associates is seeking a Product Marketing Leader to work for a top global tech client. In this role, you will drive B2B product marketing strategies, develop positioning and messaging for products, and collaborate with cross-functional teams to enhance product adoption and engagement.

Responsibilities:

• Drive B2B product marketing strategies to increase adoption and engagement of advertising and promotions products
• Develop positioning, messaging, naming, and value propositions for new and existing features
• Partner with Product, Sales, and Strategy teams to bring products to market and scale adoption
• Translate customer and market insights into actionable recommendations that shape product roadmaps
• Lead go-to-market launches for new features and enhancements
• Collaborate cross-functionally with Product, Engineering, Analytics, Finance, and Sales teams
• Leverage data and experimentation to optimize performance and achieve product-market fit
• Support marketing initiatives that drive measurable business impact for advertisers

Requirements:

• 3+ years of experience in Product Marketing, Product, or AdTech (startup or corporate environment)
• Experience working with B2B customers, ideally in restaurant, agency, or client-facing environments
• Proven success leading go-to-market strategies that drive adoption and revenue impact
• Strong analytical skills with experience using data to inform decisions (SQL a plus)
• Experience collaborating with cross-functional teams (Product, Sales, Marketing, Strategy/Ops)
• Ability to operate at both strategic and tactical levels in a fast-paced environment
• Strong communication and stakeholder management skills