Sr. Commercial Marketing Manager, U.S. Lab Distribution

Cardinal Health is a global healthcare services and products company. The Sr. Commercial Marketing Manager for U.S. Lab Distribution leads the development and implementation of channel marketing plans, focusing on understanding customer needs and driving revenue growth for the Lab distribution business.

Responsibilities:

• Manages the development and execution of channel-specific marketing plans for Cardinal Health’s Lab business segment. Leveraging industry knowledge, this role will be responsible for the following:
• Leverage data to understand channel performance and program effectiveness to support decision-making
• Monitor sales pipeline performance to budget
• Prepare reports and presentations on pipeline opportunities to influence operational strategy. Host monthly meeting to ensure alignment across sales and operations
• Monitor customer satisfaction and identify strategies to increase ratings
• Develop distribution strategies to win new business and retain existing customers
• Develop and execute commercial marketing strategies that enable increased in-channel product penetration and accelerate account growth
• Collaborate closely with Acute and Non-Acute business owners to identify and execute on cross-channel opportunities
• Provide input value prop development
• Create marketing materials and tools tailored to specific customer needs. Includes sales presentations and product/service collateral that aligns with the overall brand messaging
• Partner with content team and customer solutions teams to develop customer case studies and white papers
• Ensure marketing strategies are effectively executed at the channel level
• Serve as marketing lead for all Lab distribution opportunities, providing direct support to sales for customer distribution strategy
• Develop partnerships with broader Lab product marketing team to support account penetration strategy
• Communicate customer insights cross-functionally for strategy refinement
• Implement training and support programs for the Lab selling organization
• Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
• Understand competitive landscape: offering, strengths, weaknesses, opportunities and threats. Turn insights into actions
• Share customer feedback and insights to improve customer experience

Requirements:

• Bachelor's degree from an accredited university preferred; MBA preferred
• 8+ years of experience in Lab, Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred
• Experience in Lab distribution highly preferred
• Self-motivated, entrepreneurial, independent, driven individual to meet objectives
• Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
• Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
• Ability to influence cross-functional teams without formal authority
• Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities
• Excellent written and verbal communication skills and comfort presenting to internal and external audiences
• Must be able to travel up to 25% of the time, including some nights and weekends