Lifecycle Marketing Manager

Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. As a Lifecycle Marketing Manager, you will develop and execute email marketing strategies to enhance lead engagement, support customer retention, and drive revenue growth, while collaborating with Sales and other marketing teams to optimize campaign performance.

Responsibilities:

• Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals
• Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel
• Build, QA, and deploy emails in HubSpot (or similar marketing automation platform)
• Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance
• Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)
• Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates
• Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints
• Develop and optimize post-event and inbound lead follow-up sequences
• Support audience list pulls and segmentation for SDR outreach efforts
• Help improve handoff processes between Marketing and Sales
• Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability
• Analyze campaign performance and share actionable insights with marketing and sales stakeholders
• Maintain documentation of processes and best practices
• Stay current on email marketing and webinar trends, tools, and deliverability best practices

Requirements:

• 3-5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology
• Proven success building and optimizing nurture programs that drive engagement and pipeline
• Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration
• Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages
• A strong understanding of email deliverability, compliance, and industry best practices
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates
• A test-and-learn mindset with attention to detail and a drive for continuous improvement
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)
• Strong project management skills with attention to detail and the ability to manage multiple priorities
• Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)