Marketing Operations Manager

Twin Health is a company focused on improving and preventing chronic metabolic diseases through AI Digital Twin technology. The Marketing Operations Manager will oversee the execution and quality assurance of marketing campaigns across various channels, ensuring timely delivery and effective performance reporting.

Responsibilities:

• Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
• Coordinate execution for both internal initiatives and partner-facing campaigns
• Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review)
• Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
• Own audience builds and list management for all direct mail and digital campaigns
• Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
• Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team
• Maintain documentation of segmentation logic and audience definitions for auditability
• Create and manage UTMs for all campaigns, maintaining a centralized tracking log
• Coordinate landing page updates and QA with Growth Pod Team
• Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly
• Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized
• Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard
• Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders
• Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed
• Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting
• Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation
• Manage day-to-day relationships with direct mail vendor (RRD)
• Coordinate job submissions, delivery tracking, and inventory tracking
• Escalate vendor issues to Senior Manager as appropriate
• Document vendor SOPs and maintain accurate records for billing and audit purposes
• Other duties as assigned

Requirements:

• 3–5 years of experience in campaign execution, marketing operations, or a closely related role
• Hands-on experience with marketing automation platforms (Braze preferred) and email/direct mail workflows
• Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar)
• Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce)
• Experience working alongside a dedicated analytics or data team — able to scope requests clearly, collaborate effectively, and avoid duplicating infrastructure
• Detail-oriented with a quality-first mindset — catches errors before they become problems
• Comfortable managing vendor relationships and holding external partners to SLAs
• Ability to translate data into clear narratives for non-technical stakeholders