Business Development Manager - AFAS

American Fidelity is seeking a Business Development Manager to direct their overall business development marketing strategy. This role involves developing marketing campaigns and collaborating with Sales Leadership to enhance brand awareness and generate leads.

Responsibilities:

• Direct the overall business development marketing strategy for the company, including marketing plans, budget and tactics used for execution, as well as the ongoing measurement and optimization of initiatives
• Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to generate leads and move prospects through the pipeline and position American Fidelity as a leader in the HR and benefits space
• Collaborate with Sales Leadership to develop, execute and manage marketing strategies for third-party partners including associations and brokers to drive brand awareness and assist in generating leads

Requirements:

• Candidates must currently reside in the Dallas/Ft. Worth metro area
• Bachelor's degree preferred, or commensurate equivalent work experience
• Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry
• Ability to work with senior leaders to develop strategy and make recommendations
• Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies
• Efficient in tracking leads and marketing activity within a CRM such as Salesforce
• Fully proficient knowledge in Word, Excel, and PowerPoint
• Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation
• Strong copywriting skills
• Fully proficient knowledge of insurance products, industry, target audience and sales strategy
• Ability to manage multiple projects at one time while keeping all stakeholder apprised on a regular cadence