Sr. Performance Marketing Manager (Paid Media)

CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. The Senior Performance Marketing Manager (Paid Media) will own the strategy, investment, and performance outcomes of paid digital acquisition programs, driving qualified leads and optimizing campaigns across platforms.

Responsibilities:

• Own and evolve paid social and paid search strategy aligned to lead generation, pipeline, and enrollment outcomes
• Define audience strategy, bidding frameworks, creative testing roadmaps, and funnel optimization approaches
• Scale high-performing campaigns while systematically testing new channels, formats, and acquisition opportunities
• Ensure paid initiatives align with integrated marketing plans, launch calendars, and portfolio priorities
• Own and manage paid media budgets across platforms, with accountability to efficiency, scale, and ROI targets
• Develop monthly and quarterly investment strategies informed by seasonality, performance trends, and enrollment goals
• Forecast lead volume, CPL, CPA, and pipeline contribution across multiple budget scenarios
• Continuously reallocate spend based on marginal performance and diminishing returns
• Lead agency partners with clear performance expectations, execution standards, and optimization priorities
• Deliver regular pacing, forecasting, and performance updates to the Director
• Collaborate with Brand to shape creative direction and asset development optimized for paid channels
• Partner closely with the Specialist, Social Media to ensure cohesive storytelling across paid and organic experiences
• Work with Lifecycle Marketing to strengthen lead-to-application conversion and downstream performance
• Align paid performance insights with Marketing, Enrollment, and Sales stakeholders
• Own forecasting, pacing, and variance analysis against enrollment and pipeline targets
• Track and analyze KPIs including lead volume, CPL, CPA, ROAS, and channel-level ROI
• Partner with Analytics and Web teams to ensure accurate attribution, tagging integrity, and reliable dashboards
• Translate performance insights into clear recommendations for investment shifts and strategy adjustments

Requirements:

• 6–10+ years of paid media or performance marketing experience with direct budget ownership
• Proven success managing and optimizing large-scale paid social and search programs
• Strong experience with budgeting, forecasting, and ROI modeling
• Demonstrated ability to connect media investment to pipeline and enrollment outcomes
• Experience leading agency relationships with clear performance accountability
• Experience in higher education, education abroad, or mission-driven organizations
• Background operating in high-consideration or application-based customer journeys
• Familiarity with SEO/GEO/AEO optimization strategies
• Experience managing multi-product or portfolio acquisition funnels
• Experience working within Salesforce and HubSpot reporting environments