Field & Channel Marketing Manager, Central & Federal

Keyfactor is dedicated to building a connected society with identity-first security for every machine and human. The Field & Channel Marketing Manager, Central & Federal will be integral to the global marketing team, focusing on driving field and channel marketing efforts, collaborating with cross-functional teams, and managing partner relationships to enhance demand generation and pipeline acceleration.

Responsibilities:

• Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level
• Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events
• Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement
• Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets
• Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing
• Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration
• Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes
• Report: Demonstrate program success, and quarterly goals, and compile performance reports

Requirements:

• 5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment
• Experience delivering successful strategies for creating demand in the field, with and without partners
• Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes
• Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners
• Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
• Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically
• Excels in a quickly changing environment and can prioritize projects and communicate priorities
• Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools
• Applicants must hold U.S. and/or CAD citizenship or U.S./CAD permanent work authorization status