Demand Generation Marketing Manager (Public Sector)

Granicus is a technology company transforming the Govtech industry by connecting governments with their constituents. They are seeking a Demand Generation Marketing Manager to develop and execute marketing programs aimed at growing brand awareness and sales pipeline within government segments in the U.S. and Canada.

Responsibilities:

• Develop go-to-market plans aligned to sales priorities and Granicus positioning
• Serve as a brand steward for assigned segments
• Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation
• Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content
• Plan and execute tradeshows, in-person events, webinars, and virtual events
• Run digital programs including email, paid media, social, and content syndication
• Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights
• Collaborate with associations, resellers, media, and strategic partners to expand reach
• Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion
• Ensure landing pages, web content, and calls-to-action reflect segment priorities and drive measurable impact
• Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales
• Ensure campaigns are executed with rigor, consistency, and compliance with internal processes
• Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion
• Run structured tests and experiments to optimize performance and ROI
• Manage segment marketing budgets with accuracy and discipline
• Optimize investments across channels and programs to maximize return
• Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency

Requirements:

• 5+ years of business-to-government marketing or business-to-business experience (SaaS preferred)
• Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas
• Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools
• Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations
• Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance
• Excellent communication and project management skills; operates effectively with lean resources