Vice President, Product Marketing

Eve is redefining legal technology for plaintiff law firms, and they're building a team to enhance their AI-driven solutions. The Vice President of Product Marketing will own the product marketing strategy, conduct market research, and lead product launches to drive growth and market expansion.

Responsibilities:

• Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite
• Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap
• Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers
• Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market
• Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption
• Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact

Requirements:

• 10+ years in B2B tech marketing, including 5+ years in senior leadership
• Proven success building and scaling marketing in a growth-stage software company, ideally in legal tech, AI, or data-driven enterprise products
• Demonstrated success combining brand storytelling, developer advocacy, and measurable growth
• Strong analytical skills and familiarity with AI tools that enhance marketing productivity and insight
• Comfortable using and integrating AI systems for message optimization, campaign design, content creation, and performance analysis
• Excellent communication skills - able to distill complex technical concepts into clear, resonant stories