CHANNEL & DISTRIBUTION MARKETING MANAGER

TE Connectivity is a global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. The Manager, Channel Marketing will be responsible for building strategies in collaboration with Channel partners to achieve growth objectives, while managing marketing plans and campaigns aligned to sales and demand generation goals.

Responsibilities:

• Lead Channel Marketing efforts for the ICT business, including managing budget and customer partnerships and leading the efforts of others
• Develop marketing plans for and with our Channel Partners for key growth initiatives and product launches, including leveraging data and insights to drive segmentation, target identification, persona development and value propositions
• Develop, execute and optimize strategic marketing campaigns including ABM that are aligned to demand generation and sales objectives (pipeline targets, quarterly budgets, and overall business goals) that enhance the specialties and focus of our Channel partners
• Contribute to the commercial strategy of the Industrial business unit by partnering with sales, product management, marketing operations and digital center of excellence to improve the effectiveness of marketing efforts and overall customer experience
• Identify opportunities to improve Channel Marketing effectiveness through improved marketing processes, tools and people development
• Establish a culture of accountability through setting the right KPIs and metrics and hold Channel Partners accountable
• Develop a small team to assist in matching distributor campaign needs with priority content in both AMER and EMEA regions

Requirements:

• Bachelor's Degree Required
• 7-10 years in B2B Marketing in multiple marketing disciplines, including integrated, product and channel marketing
• B2B marketing experience in large, global and highly matrixed organizations
• Track record of successfully leading Demand Generation marketing effort and delivering top results with a strong digital marketing skill set
• Highly collaborative, can connect with team remotely, and can work across multiple stakeholders to gain alignment
• Managerial courage and communication skills to effectively and constructively challenge and influence leaders and experts in the organization
• Actionable understanding of Demand Generation, Lead Generation, Omnichannel Campaigns, Marketing Automation, Email CRM, Inside Sales Outbound Campaigns, and how all works together
• Must have fluency in English
• MBA preferred
• Account Based Marketing experience preferred