Director Production, Influencer Marketing

Collectively is a global leader in influencer marketing, known for its innovative strategies and exceptional client service. The Production Director will lead a team responsible for managing influencer marketing projects, ensuring quality execution, and fostering team development.

Responsibilities:

• The Production Director is an experienced influencer marketer and people manager responsible for providing project leadership and management to a team of Associate Producers, Producers, and Senior Producers
• This role reports to a SVP of Production and will work closely with Director(s) of Production to manage the growth, structure, and performance of a multi-level production team of 8-12 direct reports, ensuring exceptional delivery across all projects
• Directly manage a group of Associate Producers, Producers, and Senior Producers, with a focus on skill building, career development, mentorship, and coaching to support successful project and business outcomes as well as employee growth
• Host 1:1s and team meetings to support individual and overall Production team success, developing structures and forums that promote strong team culture
• Identify opportunities for teamwide learning and development, and help evangelize a culture of innovation and learning to ensure functional processes evolve to meet an ever-changing industry
• Prepare and host annual review and check-in conversations for Production team members
• Provide growth paths and clarity on the necessary skill development for team members’ career advancement
• As-needed, develop and implement performance plans to address performance challenges
• Ensure that team feedback, concerns, and questions are surfaced to Production VPs and Executives with thoughtful and strategic solutions for improved functional operations when warranted
• Develop and maintain the systems, processes, and QA frameworks that set the standards and expectations for quality production deliverables and make strong client-facing work possible
• Responsible for executional excellence, quality, and operational rigor of the team and serves as leadership support on a high volume of influencer marketing projects
• Partners closely with Client Strategy Directors to assess team output and account risks, and optimize performance and processes to ensure smooth ongoing delivery of work
• Leverage production acumen and leadership skills to provide strategic guidance, feedback, tactical advice, and crisis management best practices to direct reports, cross-functional team members, and clients
• Ensure proper review of influencer lists, timelines, project plans, briefs, weekly reports, and communication to clients and influencers
• Enable exceptional team output on every project by providing consistent coaching, training, and modeling of standards and expectations
• Guide team on effective partnerships with 3rd party vendors, including video production, event production, musicians, artists, and other partners
• Advise on influencer and agent negotiation, supporting our clients’ business goals while also respecting creators’ creative labor
• Provide hands-on support to team members in resolving critical performance or resourcing gaps with both short- and long-term solutions
• Stay informed on new client processes, tools, systems, and directives, and supports driving adoption and rollout across internal production teams
• Ensure team compliance with Production's financial tools and processes, including budget accountability, payments hygiene, budget utilization, and risk management
• Maintain oversight of their team’s budgets across projects and ensure effective management, tracking, and utilization
• Support Production Sr. Leadership and Finance & Operations on the rollout of new systems that impact the Production team, ensuring team training and adoption
• Flag overages to Sr. Director(s) and SVP to navigate potential overages and develop them into opportunities for expanded program services or scope
• Provide regular updates on budgets and COGS to the finance team
• Through engaged and active leadership presence, help lay a foundation for the Production team by providing advocacy for our teams and enthusiasm for our function in team forums
• Support Sr. Directors & SVPs in creating functional checklists, guides, training, and documentation
• Consistently engage with the Director team on functional optimizations, leveraging feedback and learnings from active work to provide strategic ideas for best practices, processes, and team support
• Independently develop new processes and roll them out, including gathering input from key stakeholders, researching, testing, documenting, and training
• Support Sr. Directors and SVP to lead trainings, meetings, and brainstorms to discuss Production processes and ways of working

Requirements:

• Minimum 10 years client-facing production or influencer marketing experience (in relevant marketing/advertising industry or similar)
• Minimum 3 years managing a 3+ person team
• Experiencing coaching employees to new positions and enacting performance improvement plans
• A track record of successful process development and rollouts for large teams/organizations (10+)
• Exceptional client services skills, including verbal, written and presentation communication abilities
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
• Is a leader in modeling a positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through
• Great communication skills—both internally and externally