Senior Product Manager - Xsolla Ads & Rewards

Xsolla is a global commerce company focused on providing tools and services for the video game industry. They are seeking a Senior Product Manager to lead product strategy and execution for a new gaming-oriented B2C mobile app, emphasizing user experience, conversion optimization, and collaboration with various teams.

Responsibilities:

• Work directly with the company’s Head of Product, Ads B2C as part of a new and growing B2C product team
• Obsess over user experience, user motivation and conversion optimization
• Keen understanding of how to deploy game mechanics to influence user behavior
• Help to launch and optimize the soon-to-be-released version of our consumer app
• Thrive in a lean startup environment
• Highly data-driven (e.g. adept at using metrics, analytics and A/B testing to drive product decisions)
• Strong vision and creativity (e.g. natural ability to generate ideas, think laterally to solve problems), but also
• Highly organized and pragmatic (e.g. can efficiently analyze tradeoffs, adept at prioritization and time management with limited resources and high uncertainty)
• Design and leverage analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion and identify new features to impact KPIs
• Create and maintain product roadmaps, feature backlogs and product documentation such as product requirements documents, user stories, use cases, user flows, logic flows, and functional specifications
• Translate product strategy into detailed product requirements and user stories using tools like JIRA and Productboard
• Anticipate bottlenecks, provide support for escalation management, make tradeoffs, balance the business needs versus technical and resource constraints
• Conduct ongoing competitive analysis of other sites, apps, and products to continually identify ways to improve our user experience
• Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation in the ad tech space
• Identify user needs and opportunities through data analysis, surveys, interviews, and other quantitative and qualitative methods
• Work closely with engineering and design teams to ensure high-quality execution and iteration
• Work with Operations team to productize back end tools for delivery, analytics, and insights

Requirements:

• 5-8 years of product management experience dealing with Consumer Apps and Conversion Optimization, ideally with exposure to gaming, loyalty, rewarded advertising and/or commerce
• Proficiency with JIRA, Productboard, and other product lifecycle tools
• Strong experience with product analytics tools like Amplitude or Mixpanel
• Proven track record deploying game mechanics to influence user behavior (direct experience with mobile free-to-play games a huge plus)
• Deep experience with A/B testing and related tools such as Statsig
• Intermediate to advanced Excel skills
• Strong analytical mindset; comfortable with data-driven decision making and KPI ownership
• Excellent written and verbal communication skills; able to present ideas clearly to both technical and business stakeholders
• Experience building LiveOps-related features and notification strategies, including the use of related tools such as Braze or Iterable
• Basic to advanced SQL knowledge — a strong plus
• Experience building both frontend and backend product features
• Design experience or familiarity with UX principles
• Experience working with data teams to productize targeting and personalization techniques