Applications Programmer (Salesforce Marketing Cloud)

• Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)
• Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels
• Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)
• Develop, optimize, and manage data architecture within Marketing Cloud , including data extensions, relational data models, and complex SQL queries for segmentation and targeting
• Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities
• Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data
• Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution
• Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes
• Ensure all solutions comply with internal security, privacy, and data governance standards
• Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions
• Create and maintain technical documentation , including solution design, data flows, and operational procedures
• Support knowledge transfer and provide guidance to internal teams as needed
• Follow established change management, release management, and project management processes

Requirements

Minimum Qualifications

• Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration
• Strong technical expertise in:
  • AMPscript for dynamic content and personalization
  • SQL for data extraction, transformation, and segmentation within Marketing Cloud
• Proven experience designing and implementing multi-channel campaigns, including email and SMS
• Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance processes
• Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
• Experience integrating Marketing Cloud with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
• Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
• Experience working in structured environments with defined processes for security, change control, and approvals
• Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
• Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications

Preferred Qualifications

• Five (5) or more years of Salesforce Marketing Cloud experience
• Salesforce Marketing Cloud Developer and/or Consultant certification
• Advanced experience with:
  • Journey Builder orchestration and automation strategies
  • Complex data models and large-scale audience segmentation
  • SMS compliance frameworks and short code provisioning processes
• Experience supporting healthcare, insurance, or other highly regulated industries
• Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems
• Familiarity with REST/SOAP APIs and Marketing Cloud APIs
• Experience with Agile or hybrid project delivery methodologies
• Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders