Global Head of Product Marketing

Tractian is a company focused on crafting narratives and defining messaging for their innovative products. As the Global Head of Product Marketing, you will lead the product marketing function, ensuring alignment with business objectives and driving impactful market strategies.

Responsibilities:

• Define and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets
• Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale
• Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience
• Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field
• Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact
• Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities
• Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell

Requirements:

• 8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or function
• Demonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impact
• Experience leading product launches at scale across multiple market segments or geographies
• Deep sales enablement experience: has built commercial assets that moved deals, not just content libraries
• Strong people leader with the ability to manage diverse functions under one coherent operating model
• Comfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgent
• US-based with the ability to operate across time zones for Latam alignment
• Background in industrial tech, IoT, manufacturing, or field-service markets
• Experience building or scaling a PMM function rather than inheriting a mature one
• Bilingual in Portuguese or Spanish
• Has worked in a high-growth Series B/C environment where speed and resourcefulness mattered
• Familiarity with tools like Gong, Posthog, Confluence, HubSpot, Intercom, Amplitude, or similar revenue intelligence platforms
• Passionate about AI and how it's reshaping marketing, constantly experimenting with new tools and pushing the team to work smarter and faster through automation and AI-powered workflows