Senior Marketing Manager - Integrated Campaigns

Ulteig is an innovative company focused on growth and transformation. The Senior Marketing Manager will drive integrated marketing efforts to create demand and deliver measurable business outcomes while collaborating with cross-functional teams to set strategic direction and oversee execution of marketing programs.

Responsibilities:

• Strategize, establish and own assigned integrated marketing programs and campaigns end-to-end—from discovery through launch and optimization (goals, audiences, messaging, channels, budgets, timelines, deliverables and results)
• Lead execution of multi-channel campaigns that support awareness, demand generation, client engagement and growth priorities; delegate effectively and oversee delivery across teams and partners
• Set direction on priorities and sequencing (in partnership with the Associate Director) and maintain integrated campaign calendars and workflows, ensuring dependencies, approvals and handoffs are clear and on time
• Influence, communicate and educate cross-functional partners on campaign strategy, processes, tools and best practices to improve clarity and adoption
• Delegate work appropriately, set clear expectations, oversee execution and hold yourself and others accountable for quality, timeliness and outcomes
• Track progress and performance against plan, recommend adjustments and communicate status, risks and outcomes to stakeholders, including management and executive audiences
• Set strategic direction with the Associate Director for priority markets, aligned to business strategy, client needs and financial impact
• Influence, communicate and educate stakeholders on strategic direction; lead prioritization and execution by translating strategy into programs that drive adoption and action
• Build integrated marketing plans in accordance with growth goals; advocate for the marketing plans across the organization
• Partner to create integrated growth plans that scale what works across the organization
• Make our story clear, consistent and compelling in every market
• Serve as a business advocate: build plans with financial impact in mind and create high-level ROI analysis to support smart investment decisions; educate others on the tradeoffs and impacts
• Define and track KPIs, report results, and remain accountable for outcomes—turning insights into optimization plans and fast adjustments
• Spot white space opportunities and build innovative solutions that unlock growth
• Plan for and build strategy to gain efficiencies and scale through optimization plans, process improvements, better tools and shared best practices
• Benchmark, seek examples, and identify internal and external partners to implement process improvements and scale what works
• Bring ideas from within or outside the organization, test quickly and scale what delivers results
• Act as a primary resource and key point of contact for other teams; influence management and executive teams with clear recommendations and stakeholder-ready communication
• Lead change management that accelerates adoption of new tools, new processes and new ways of working
• Identify agency/vendor opportunities and partners; scope and oversee work (including budget) and participate in, and at times lead, selection processes
• Lead a team through coaching, delegation and performance development

Requirements:

• Bachelor's Degree in Marketing, Business, Communications or related field
• 12+ years of related work experience
• Minimum of 3 years managing a team
• Excellent oral, written and interpersonal communication skills across all levels of the organization
• Demonstrated ability to set strategic direction with senior leaders, translate strategy into executable plans and influence stakeholders (including executive audiences)
• Proven change leadership and change management skills (creating, communicating and driving adoption of new tools, processes and ways of working)
• Strong business and financial acumen, including comfort discussing marketing impact, ROI tradeoffs and performance outcomes
• Experience driving efficiencies and scale through optimization, benchmarking and continuous process improvement; able to evaluate and manage agency/vendor partners
• Strong analytic and information management skills
• Ability to prioritize and multitask to deliver outcomes on time
• Ability to develop strategic, technically accurate and visually attractive content
• Must have authorization to work permanently in the US
• Experience in B2B marketing and professional service marketing strongly preferred