EverPro - Marketing Automation Manager - Service Nation (Remote, US)

EverCommerce is on a mission to digitally transform the service economy with tailored SaaS solutions. They are seeking a Marketing Automation Manager to own and manage the HubSpot platform for Service Nation, driving the development and execution of automated marketing programs that support lead generation and engagement.

Responsibilities:

• Own and manage the HubSpot Marketing Hub platform for Service Nation, ensuring campaigns, workflows, and integrations operate efficiently and reliably
• Develop and execute the marketing automation strategy to support demand generation, lead engagement, and revenue growth initiatives
• Design, build, and manage automated marketing campaigns, including nurture programs, engagement workflows, and triggered communications
• Build and maintain landing pages, forms, CTAs, and email templates within HubSpot to support campaign execution
• Design and maintain lead scoring models that prioritize leads based on engagement signals and readiness to purchase
• Develop and manage segmentation and personalization strategies to deliver targeted messaging based on customer attributes and behavioral data
• Partner with Growth Marketing and Lifecycle Marketing Managers to implement automated campaigns aligned with go-to-market initiatives and lifecycle stages
• Collaborate with Sales to develop automated lead nurturing workflows that support pipeline development and sales readiness
• Support integration between HubSpot and Salesforce in partnership with operations and technical teams
• Maintain the health, hygiene, and governance of the marketing database, including contact records, company records, segmentation structures, and data quality processes
• Monitor campaign and workflow performance and continuously optimize programs to improve engagement and conversion rates
• Conduct A/B testing and experimentation to evaluate and improve messaging, workflows, and campaign effectiveness
• Develop dashboards, reporting, and analysis that provide insights into campaign performance, engagement, and revenue contribution
• Ensure all marketing automation activities comply with relevant regulations and best practices, including GDPR, CAN-SPAM, and other privacy requirements
• Responsible for key performance metrics including: Marketing-qualified lead (MQL) volume, Lead-to-opportunity conversion rate, Campaign engagement (open, click, conversion), Database growth and health, Revenue attribution from automated programs

Requirements:

• 7+ years of experience in marketing automation within B2B software or technology organizations
• Strong expertise with marketing automation platforms such as HubSpot, Marketo, Pardot, Customer.io, or similar tools
• Hands-on experience building and managing landing pages, forms, emails, and automated workflows within a marketing automation platform
• Experience developing lead scoring models and segmentation strategies that support pipeline development and lead qualification
• Strong understanding of database management, marketing data hygiene, and CRM integration
• Experience working with CRM platforms such as Salesforce, including marketing-to-sales data synchronization and lead routing
• Strong analytical skills with the ability to interpret campaign metrics and translate insights into optimization strategies
• Experience conducting A/B testing and campaign experimentation to improve engagement and conversion performance
• Ability to collaborate effectively with cross-functional teams including marketing, sales, product marketing, operations, and analytics
• Strong project management and organizational skills with the ability to manage multiple campaigns and stakeholders simultaneously
• High attention to detail and established QA processes to ensure automation workflows and campaigns function correctly before launch
• Knowledge of regulatory and compliance requirements related to automated marketing communications and data privacy