Performance Marketing Manager (Remote)

Komodo Health is dedicated to reducing the global burden of disease through smarter data use. They are seeking a Performance Marketing Manager to build and optimize their paid media campaigns, ensuring effective lead generation and measurable ROI through strategic execution and data-driven insights.

Responsibilities:

• Own the Platforms: Primary expert in the "cockpit" for channels like LinkedIn and Google Ads
• Optimize campaigns daily to drive high-quality results and a measurable return on investment (ROI)
• Use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions
• Run target acquisition programs to acquire new leads within the Life Sciences industry
• Lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates
• Create landing pages and perform Conversion Rate Optimization (CRO)
• Partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey
• Manage our outside media agency, holding them accountable for high-quality work and budget alignment
• Partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities
• Take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives
• Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement
• Review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels

Requirements:

• 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads
• Expert-level skills in LinkedIn Ads Manager and Google Ads
• Experience with 6sense or similar ABM platforms is a huge plus
• The 'Heavy Execution' Mindset: You are comfortable working inside ad tools every single day to optimize performance
• AI-Forward: You have a mindset that embraces AI to change how paid media management gets done
• Analytical Power: Ability to turn raw data into smart, actionable recommendations for the future
• Healthcare or Life Sciences industry experience a plus