Senior Manager, Marketing Platforms and Enablement

BrightSpring Health Services is a long-term care pharmacy services provider that supplies medications and clinical support to healthcare organizations. The Senior Manager, Marketing Platforms & Enablement is responsible for designing and evolving technology platforms and frameworks that support a high-performing marketing organization, ensuring effective execution and scalability.

Responsibilities:

• Serves as the strategic owner of HubSpot and the broader marketing technology ecosystem, including architecture, configuration, governance, and roadmap planning
• Owns CRM connectivity and lifecycle alignment, ensuring accurate data flow, clear handoffs, and reliable pipeline visibility
• Leads integration strategy across marketing, sales, analytics, and workflow platforms
• Establishes platform standards, documentation, and governance models to support scalability and consistency
• Designs and implements end-to-end marketing workflows, including campaign intake, planning, execution, measurement, and reporting
• Builds and documents standard operating models that clarify roles, responsibilities, timing, and decision-making across teams
• Identifies friction points and inefficiencies; design scalable solutions that improve speed, quality, and accountability
• Enables adoption of new processes through training, documentation, and continuous improvement
• This role is expected to create clarity and structure where it does not yet exist
• Develops and maintains dashboards and reporting frameworks that provide visibility into campaign performance and pipeline contribution
• Ensures alignment between marketing and CRM reporting as a trusted source of truth
• Partners with leadership to define KPIs and enable data-driven decision-making
• Leads the evaluation, piloting, and implementation of AI-powered marketing tools across content creation, analytics, workflow, personalization, and optimization
• Partners with IT, Legal, and Security to ensure AI solutions meet governance, compliance, and data standards
• Establishes responsible-use guidelines and enablement resources for AI adoption across marketing
• Maintains marketing budget
• Partners with Finance and marketing leadership on forecasting, actual spend and accruals
• Owns marketing workflow and project management platforms, ensuring configuration, governance, and adoption enable visibility and accountability
• Supports prioritization and capacity planning by enabling shared views of work, dependencies, and timelines
• Evaluates and introduces new tools that enhance collaboration and execution as needs evolve
• Acts as the primary marketing partner for Sales Ops, Finance, IT, Analytics, and Legal on platforms, data, and enablement
• Influences decisions through expertise, systems thinking, and insight rather than formal authority
• Enables marketing leaders and contributors through tools, training, standards, and clear ways of working

Requirements:

• Bachelor's degree in Marketing, Business, Information Systems, or a related field
• 7+ years of experience in marketing technology, platforms, enablement, or similar strategic roles
• Experience with marketing automation platforms (e.g. HubSpot, Marketo, Eloqua), CRM platforms, and marketing technology ecosystems
• Proven success designing scalable platforms, governance models, and team enablement frameworks
• Highly organized, systems-oriented, and comfortable operating in ambiguity
• Strong stakeholder management, communication, and change leadership skills
• Experience evaluating and implementing AI and automation tools in a marketing context