AEO & Technical Search Engine Optimization Manager

Docusign is a leader in e-signature and contract lifecycle management solutions, serving over 1.5 million customers globally. The AEO & Technical SEO Manager will drive business outcomes through AI Engine Optimization and Technical SEO, overseeing strategy, execution, and performance analytics within the Global SEO team.

Responsibilities:

• Own the AEO strategy for Docusign globally, defining how we show up in LLMs and other AI-powered search experiences
• Build frameworks for which queries, intents, and experiences we prioritize for AEO and related answer-engine surfaces
• Partner with Content, Product Marketing, and PLG Product to define content, schema, and UX patterns that increase visibility, reliability, and quality of our presence in AI-driven results
• Design and maintain a measurement framework for AEO (e.g., visibility, citations, traffic, share of voice, intent coverage, and downstream conversion where available)
• Track ecosystem changes (search engine guidance, AEO rollouts, AI ranking changes) and turn them into clear recommendations for the Global SEO roadmap
• Run experiments to understand which signals (content structure, schema, authority, UX) most influence our AEO presence and outcomes
• Execute comprehensive technical SEO site audits to identify and prioritize issues that impact crawlability, indexability, site architecture, internationalization, and Core Web Vitals
• Partner with Engineering, WebOps, and Platform teams to future-proof the tech stack for SEO and AEO, including automation where possible (e.g., sitemaps, canonical tags, hreflang, redirects, and guardrails in CMS/templates)
• Diagnose crawling, rendering, and indexing issues (e.g., JavaScript rendering, canonicalization, robots directives, hreflang, structured data) and provide clear, data-backed recommendations
• Maintain and refine international SEO foundations, ensuring correct language/region targeting, hreflang implementation, and localized sitemaps across priority markets
• Collaborate with Web and Product to embed SEO and AEO requirements early in discovery, design, and implementation, not just at launch QA
• Own SEO and AEO performance analytics for Global SEO: define KPIs, build and iterate dashboards, and partner with Analytics/Data to connect channel performance to PLG metrics (e.g., sign-ups, product activation, revenue proxy metrics)
• Lead regular performance reviews across markets, surfaces, and product experiences, highlighting drivers, risks, and opportunities with clear storytelling
• Design and run experiments (A/B tests, multivariate tests, holdouts) in partnership with PLG Product and Web to quantify the impact of technical and content changes
• Evaluate and communicate the incrementality and ROI of SEO/AEO initiatives to inform investment, headcount, and roadmap decisions
• Partner with Analytics to improve data quality and attribution for SEO and AEO, including tagging strategy, event design, and integration with BI/PLG analytics tools
• Translate complex technical and AI-search concepts into simple, actionable narratives for non-technical stakeholders
• Represent Global SEO and PLG in relevant working groups (e.g., growth squads, AI/ML initiatives, analytics and attribution programs)
• Build strong, trust-based relationships with Engineering, WebOps, Product, Marketing, and regional teams to ensure alignment on priorities and trade-offs
• Create and maintain documentation, playbooks, and standards for technical SEO, AEO, and SEO QA processes
• Informally mentor teammates and partners, raising the overall SEO and AEO literacy of the PLG and Marketing organizations

Requirements:

• BA/BS degree or equivalent practical experience
• 5+ years of SEO experience, including 3+ years with a primary focus on technical SEO for large, complex sites (multi-language, multi-region, or multi-domain)
• 1+ years proven experience optimizing for AEO, preferably for a SaaS company
• AI native work experience
• Experience with technical SEO fundamentals, including: Site architecture and internal linking; HTTP status codes and 3xx/4xx/5xx handling; Canonicalization and duplicate-content management; XML sitemaps and robots.txt; Meta robots and indexing controls; JavaScript rendering and SEO implications; Hreflang and internationalization; Structured data and schema markup
• Experience with AEO/SEO tools (e.g., Google Search Console, GA/GA4, log file analysis, Screaming Frog or similar crawlers, and at least one AEO/SEO platform)
• Experience with SQL and/or BI tools (e.g., Snowflake, Looker, Tableau, or similar) to join SEO data with product, experimentation, and revenue datasets
• Demonstrated ability to turn data into clear insights and prioritized recommendations, including building dashboards and concise executive summaries
• Experience working with content management systems (e.g., Drupal, Contentful) and influencing templates/components for SEO and AIO at scale
• Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
• Experience in B2B SaaS and/or product-led growth environments with complex funnels and multiple routes to value (self-serve and sales-assisted)
• Experience with AI-driven search experiences (e.g., LLMs, AI Overviews, answer engines, People Also Ask, chat-style search products) and related measurement
• Familiarity with web performance optimization and Core Web Vitals, especially on key PLG and conversion-critical templates
• Project management tools: Proven experience managing and ticketing technical SEO work streams in tools such as Jira or other project management solutions including creating and prioritizing tickets, writing clear requirements, coordinating cross-functional stakeholders, and tracking delivery through to launch
• Experience leading or supporting major technical SEO initiatives, such as site migrations, domain or architecture changes, or large-scale remediation programs
• Comfortable operating and being proactive in ambiguous, fast-changing environments, managing multiple projects simultaneously, and influencing strategy across teams