Wolters Kluwer is a leading provider of healthcare solutions, and they are seeking a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion.
Responsibilities:
- Develop and refine packaging strategies to support new product introductions and portfolio alignment
- Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings
- Collaborate with cross-functional teams to define customer segments, use cases, and value propositions
- Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement
- Track performance metrics to identify opportunities for revenue growth and retention
- Contribute to commercial playbooks and sales enablement materials
- Lead pilot programs and packaging experiments to validate and refine strategies
Requirements:
- 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
- Understand how packaging and positioning impact adoption, retention, and revenue
- Comfortable working across teams and translating strategic goals into operational plans
- Experience supporting new product introductions and optimizing existing offerings
- Highly organized, analytical, and adaptable in a fast-paced environment