Product Marketing Manager - Packaging and Go-To-Market | Healthcare Software

Wolters Kluwer is a leading provider of healthcare solutions, and they are seeking a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion.

Responsibilities:

• Develop and refine packaging strategies to support new product introductions and portfolio alignment
• Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings
• Collaborate with cross-functional teams to define customer segments, use cases, and value propositions
• Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement
• Track performance metrics to identify opportunities for revenue growth and retention
• Contribute to commercial playbooks and sales enablement materials
• Lead pilot programs and packaging experiments to validate and refine strategies

Requirements:

• 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
• Understand how packaging and positioning impact adoption, retention, and revenue
• Comfortable working across teams and translating strategic goals into operational plans
• Experience supporting new product introductions and optimizing existing offerings
• Highly organized, analytical, and adaptable in a fast-paced environment