Key skills
Project ManagementCommunicationAccount ManagementSales
About this role
About the Team
TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts through strategic relationships, platform-led content initiatives, and best-in-class partner service. The Partner Manager, Entertainment will sit within this team, operating at the intersection of content campaign execution, partner operations & management, and cross-functional coordination. This role is critical to bringing IP campaigns to life on-platform — from asset collection through to in-app execution — while ensuring a seamless experience for entertainment partners across North America and globally.
The Partner Manager, Entertainment will report to the Entertainment Partnerships Lead on TikTok's Content team. The Entertainment Partnerships team develops and nurtures high-level relationships with publishers across NA and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for managing entertainment partners on a day-to-day basis, owning end-to-end campaign planning and execution across high-visibilty film/tv releases, and supporting the execution of co-developed partner strategies. The candidate should have a strong foundation in account and project management, a genuine interest in the film and television industry, and a working knowledge of TikTok and the broader short-form content ecosystem.
Responsibilities
- Serve as a primary point of contact for entertainment partners on account management and partnership execution, handling inquiries with clarity and efficiency
- Manage partners day-to-day by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to execute against co-developed strategies based on company priorities
- Work closely with the Content Partnerships team to develop and define requirements for campaign programming initiatives
- Own end-to-end delivery of high-visibility campaigns across many local markets, driving internal cross-functional and external partner alignment & communication from campaign strategizing/planning all the way to recapping
- Support the broader Entertainment Partnerships team in identifying operational improvements and scalable solutions and work with Product teams to implement iterative workflows
TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts through strategic relationships, platform-led content initiatives, and best-in-class partner service. The Partner Manager, Entertainment will sit within this team, operating at the intersection of content campaign execution, partner operations & management, and cross-functional coordination. This role is critical to bringing IP campaigns to life on-platform — from asset collection through to in-app execution — while ensuring a seamless experience for entertainment partners across North America and globally.
The Partner Manager, Entertainment will report to the Entertainment Partnerships Lead on TikTok's Content team. The Entertainment Partnerships team develops and nurtures high-level relationships with publishers across NA and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for managing entertainment partners on a day-to-day basis, owning end-to-end campaign planning and execution across high-visibilty film/tv releases, and supporting the execution of co-developed partner strategies. The candidate should have a strong foundation in account and project management, a genuine interest in the film and television industry, and a working knowledge of TikTok and the broader short-form content ecosystem.
Responsibilities
- Serve as a primary point of contact for entertainment partners on account management and partnership execution, handling inquiries with clarity and efficiency
- Manage partners day-to-day by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to execute against co-developed strategies based on company priorities
- Work closely with the Content Partnerships team to develop and define requirements for campaign programming initiatives
- Own end-to-end delivery of high-visibility campaigns across many local markets, driving internal cross-functional and external partner alignment & communication from campaign strategizing/planning all the way to recapping
- Support the broader Entertainment Partnerships team in identifying operational improvements and scalable solutions and work with Product teams to implement iterative workflows