Key skills
CommunicationNegotiationAccount ManagementSales
About this role
TikTok's (Content) Partnerships team is responsible for accelerating the growth of our top 100 global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.
The Senior Partnerships Manager, Entertainment will report to the Entertainment Partnerships Lead on TikTok's Content team. The Entertainment Partnerships team develops and nurtures high level relationships with publishers across NA and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for analyzing global entertainment publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of TikTok and the social media landscape.
This is a global, strategic role with a comprehensive scope: communication, negotiation and relationship building skills, proven industry experience and the capability to work across countries, continents and cultures.
Responsibilities
- Manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities
- Develop and execute central content strategy and relationship management for corresponding partner stakeholders
- Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities
- Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders
- Build and nurture high-level key partner relationships
The Senior Partnerships Manager, Entertainment will report to the Entertainment Partnerships Lead on TikTok's Content team. The Entertainment Partnerships team develops and nurtures high level relationships with publishers across NA and globally, whilst securing vertical content growth and delivering clear and attributable value back to publisher businesses. This role will be primarily responsible for analyzing global entertainment publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of TikTok and the social media landscape.
This is a global, strategic role with a comprehensive scope: communication, negotiation and relationship building skills, proven industry experience and the capability to work across countries, continents and cultures.
Responsibilities
- Manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities
- Develop and execute central content strategy and relationship management for corresponding partner stakeholders
- Channel partners' business needs and priorities into opportunities to further long-term partner relationships and unlock strategic incremental growth opportunities
- Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Execute strategic initiatives that drive business goals and scaled content impact for TikTok and the partner by working with Program teams and relevant cross-functional stakeholders
- Build and nurture high-level key partner relationships