Performance Marketing Coordinator (E-Commerce & Marketplaces)

Swell Media is seeking a data-driven Performance Marketing Coordinator to manage and optimize the digital presence of various brands. This role involves translating marketplace data into actionable strategies, collaborating with team members to enhance brand performance across e-commerce platforms.

Responsibilities:

• Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms
• Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities
• Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms
• Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance
• Coordinate and conduct daily, weekly and ad hoc analysis requests from clients
• Assists in the creation and maintenance of all performance and analysis reports which may be in Google Looker, Power BI, Tableau, or other platform
• Identifies and flags anomalies in performance data (e.g., a sudden drop in ROAS or a "Buy Box" loss)
• Work as part of the team to update marketing campaigns, product details, and brand content on an ongoing basis

Requirements:

• Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship
• Proficiency in Microsoft Power Bi and Google Looker Studio
• High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes
• Must be comfortable with Pivot Tables, VLOOKUPs, and basic data cleaning
• A strong desire to learn the nuances of Ecommerce and retail platforms including Shopify, Amazon Seller/Vendor Central and other platforms
• Bachelors degree in Business, Analytics, or Economics