Director, Marketing Analytics & Database Strategy (DTC)

Endurance Warranty Services is a rapidly growing company that provides best-in-class auto repair coverage. They are seeking a results-driven Director of Marketing Analytics & Database Strategy to lead the development and activation of their customer data strategy, optimize marketing operations, and drive measurable growth through data-driven insights and strategies.

Responsibilities:

• Lead data-driven strategies to optimize channel performance
• Own marketing operations frameworks that enable efficient campaign execution and scalability
• Partner with Performance Marketing, CRM, and Ecommerce teams to maximize CPS efficiency and growth
• Oversee the DTC customer database (CRM/CDP), including data integration and use case development
• Define and operationalize a unified customer data model across online and offline channels, ensuring a unified, actionable view of the customer
• Partner with external database vendor and internal data engineering team to ensure scalable data pipelines and real-time insights
• Develop advanced segmentation strategies based on behavior, purchase history, and engagement signals
• Enable personalization at scale across digital and offline touchpoints
• Acting as the primary point person responsible for maintaining and growing the DB partner relationship as well as managing project timelines, workstreams, and deliverables
• Analyze performance across paid media, email/SMS, website, and direct mail campaigns
• Build KPI frameworks focused on campaign performance
• Deliver insights that inform budget allocation, targeting, and creative strategy Predictive Modeling & Test-and-Learn
• Lead development of predictive models (propensity to respond or purchase)
• Establish rigorous test-and-learn agendas (A/B, holdout, incrementality testing) to continuously improve performance
• Optimize targeting and channel mix using data science and experimentation
• Integrate digital (email, SMS, paid media, ecommerce, OTT/linear TV) and direct mail strategies for coordinated customer journeys
• Drive addressable marketing programs using first-party data via audience synchronization and activation across platforms
• Identify opportunities to scale high-performing direct mail programs through advanced targeting and modeling
• Oversee marketing technology stack (CDP, CRM, attribution tools, analytics platforms)
• Evaluate and implement tools to improve personalization, automation, and measurement
• Understanding database infrastructure environment and technology

Requirements:

• 8–12+ years of experience in DTC, ecommerce, or customer-centric marketing analytics
• Proven success driving measurable growth in acquisition, retention, and LTV
• Deep experience in database marketing, CRM/CDP environments, and customer segmentation
• Strong background in predictive modeling and statistical analysis (Python, R, or similar)
• Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
• Hands-on experience with both digital performance marketing and direct mail programs
• Experience with attribution modeling and incrementality testing in a DTC environment
• Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives
• Experience in subscription or high-growth DTC brands
• Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like Hubspot)
• Knowledge of identity resolution and first-party data strategies in a privacy-first landscape