Strategic Marketing Account Director

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The Strategic Marketing Director will lead client engagements focused on generating positive Marketing ROI and leveraging data analytics to improve client strategies and relationships.

Responsibilities:

• Serve as a strategic partner, leveraging data-driven insights to develop marketing strategies that drive client growth and efficiency
• Provide ongoing analysis and custom reporting, using KPIs to measure campaign success and identify areas for optimization
• Conduct in-depth market research, customer segmentation, and competitive analysis to inform client positioning and targeting strategies
• Oversee data strategy and infrastructure, ensuring seamless integration of first-party, third-party, and campaign data for cross-channel analysis
• Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI
• Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions
• Guide clients in MarTech stack implementation, CRM integrations, and automation strategies to enhance efficiency and customer experiences
• Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy
• Act as a trusted advisor to client CMOs and senior leaders, guiding high-level marketing strategy and investment decisions
• Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics
• Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends

Requirements:

• 4 Year / Bachelors Degree-Bachelors degree in related discipline required
• 10+ years of marketing strategy experience and large client relationship management
• Demonstrated record of leading important marketing engagements and consulting initiatives for client organizations -- and building C Suite relationships. Ideally, this experience comes from both client side tenures and senior agency/consultancy experience
• Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, etc
• Experience with cultivating and maintaining client executive relationships
• Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy
• Familiarity with Market Research techniques and strategies
• Very strong written communication skills. Experience with direct client contact and effective presentations
• Ability to interpret analytic findings and present them to non-technical audiences for the purpose of driving marketing and customer treatment strategies
• Expert level understanding of 1st, 2nd, and 3rd party data assets and their respective role in driving marketing performance
• Strong understanding of marketing database strategies and applications -- coupled with an ability to draw actionable insights from marketing data for client benefit
• Graduate Degree (Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred)