Product Marketing Manager

BlueCat is a leading provider of solutions for optimizing the IP environment for various teams. They are seeking a skilled Product Marketing Manager to craft compelling messaging and content, collaborate with cross-functional teams, and support sales enablement efforts.

Responsibilities:

• Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges
• Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers
• Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey
• Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights
• Analyze market segmentation and identify opportunities for differentiation and growth
• Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards)
• Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers
• Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content
• Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies
• Advocate for the voice of the customer internally and ensure alignment with customer needs

Requirements:

• 5+ years in product marketing roles for enterprise software companies within the networking / IT industry
• Experience operating within a global organization, working across time zones and cultures
• Experience developing collaborative relationships across departments
• Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts
• Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies (specific experience with Network Observability, Network Monitoring, NetFlow and Packet data, is advantageous)
• General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning)
• Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite)
• Entrepreneurial mindset, can-do attitude, adaptable, pro-active, and results driven
• Productive: able to work independently and is self-directed
• Team-oriented, open to professional discourse and feedback
• Organized and detail oriented, with an ability to manage concurrent projects
• Curiosity to learn our technology and industry
• Impeccable integrity and high ethical standards