Sales Enablement Specialist - NerdWallet Small Business (AZ)

NerdWallet is a growth partner for small businesses, empowering entrepreneurs with tailored financial solutions. The Sales Enablement Specialist will analyze sales performance metrics and translate insights into impactful training content and frameworks to drive revenue growth.

Responsibilities:

• Evaluate Data to Identify Growth Opportunities
• Analyze sales performance data including call recordings, CRM reports, funnel conversion metrics, stage progression, and close ratios. Identify patterns and pinpoint opportunities for improvement across the sales cycle
• Turn Insights Into Scalable Enablement
• Develop targeted training content, playbooks, talk tracks, frameworks, and process documentation based on real performance data. Focus on improving measurable outcomes such as: Close rate, Application collection and submission rates, Stage-to-stage conversion, Overall deal velocity
• Create High-Impact Deliverables
• Own the full lifecycle of enablement assets — from diagnosis to delivery. Build structured, practical content that sellers can immediately apply in their day-to-day workflow
• Design Close Ratio Training Programs
• Develop structured training initiatives aimed at improving bottom-of-funnel performance through clear frameworks, positioning strategies, and objection-handling guidance informed by data
• Partner With Sales Leadership
• Collaborate with Sales Managers and Leadership to align training initiatives with compensation levers, and growth targets
• Measure and Iterate
• Track performance metrics before and after enablement initiatives to ensure measurable impact. Continuously refine content and programs based on updated data insights

Requirements:

• 3+ years of experience in B2B sales training, sales enablement, sales operations, or performance-focused L&D
• Demonstrated ability to analyze sales data (CRM dashboards, call analytics, conversion metrics) and translate insights into actionable content
• Experience creating structured playbooks, sales frameworks, and process documentation that drive measurable business results
• Strong analytical mindset with comfort reviewing spreadsheets, dashboards, and call recordings
• Proven track record of tying enablement initiatives directly to KPIs (conversion rates, close ratios, pipeline movement, deal velocity)
• Excellent written communication skills with the ability to build clear, structured deliverables
• Familiarity with tools such as Salesforce, Gong (or similar conversation intelligence), Highspot (or similar enablement platforms), and LMS systems