Manager, Lifecycle Marketing (R13983)

Oportun is a mission-driven financial services company that empowers its members with intelligent borrowing, savings, and budgeting capabilities. The Lifecycle Marketing Manager will lead lifecycle strategy and execution for Oportun’s mobile app, focusing on driving activation, engagement, retention, and long-term customer value through various multi-channel communications.

Responsibilities:

• Own Lifecycle Strategy and Performance
• Manage and optimize the lifecycle roadmap across onboarding, activation, engagement, and retention
• Own performance against key engagement metrics, providing insights and recommendations
• Identify opportunities and prioritize initiatives based on impact and feasibility
• Execute and Optimize Multi-Channel Programs
• Build, launch, and optimize campaigns across push, SMS, in-app, and email
• Partner with Design and Content teams to develop mobile-first creative and messaging
• Ensure real-time, dynamic personalization using customer data and behavioral triggers
• Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption, and ongoing engagement
• Continuously improve targeting, timing, and messaging through structured experimentation
• Drive Experimentation and Insights
• Own testing strategy, including A/B and holdout testing to measure incremental impact
• Translate data into clear insights and actions that improve lifecycle performance
• Partner with Analytics to ensure measurement frameworks are accurate and actionable
• Manage Cross-Functional Execution
• Work closely with Product and Engineering to align on priorities, data availability, and implementation timelines
• Identify and resolve gaps in data, tooling, or processes that impact execution
• Drive alignment across stakeholders and push back when priorities are unclear or conflicting
• Ensure Operational Excellence and Compliance
• Ensure campaigns are executed accurately and on time, with proper QA and monitoring
• Own deliverability, consent management, and compliance with regulatory and legal requirements
• Maintain high standards for data integrity and messaging quality

Requirements:

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech
• Hands-on experience building and optimizing lifecycle programs with Iterable (preferred) or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud
• Strong knowledge of multi-channel execution (push, email, SMS, and in-app messaging), including segmentation, automation, and deliverability best practices
• Strong technical proficiency (HTML, CSS, and dynamic scripting languages like AMPscript or Handlebar logic)
• Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization
• Experience designing and analyzing experiments (A/B testing, holdouts, incrementality)
• Strong project management skills with the ability to prioritize and manage competing demands
• Experience in fintech, financial services, or other regulated industries
• Familiarity with API integrations, event-based architectures, and customer data flows
• Strong analytical skills and ability to translate data into business decisions
• Passion for improving customer engagement through mobile lifecycle marketing