Offline Marketing Manager-Podcast

Right Side Up is a premier growth marketing consulting firm in the U.S. They are seeking an Offline Marketing Manager-Podcast to lead strategy, planning, and execution of podcast media campaigns, focusing on customer acquisition and campaign optimization.

Responsibilities:

• Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
• Analyze and optimize data driven campaigns on an ongoing basis
• Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
• Work with advertiser teams to write and optimize copy and other creative deliverables
• Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
• Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate

Requirements:

• 3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
• In-house, freelance/consulting, agency, or publisher experience are all relevant
• A self-starter and self-organizer with strong attention to detail
• Able to draw compelling insights from performance data
• Not satisfied with 'good enough,' and proactively seek better process and outcomes
• Able to take your work seriously (and still have a sense of humor!)
• Confident and composed in a client-facing environment
• Comfortable working with and maintaining relationships with publishers
• Proficient in Excel and Google Suite (Docs, Sheets, Slides)
• Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement