Growth Marketing Manager

Laxis is an AI startup focused on enhancing professional productivity through AI applications. They are seeking a Growth Marketing Manager to develop and execute growth strategies for their consumer AI apps, including responsibilities such as App Store Optimization, content marketing, and social media strategy.

Responsibilities:

• Own the end-to-end growth strategy and execution for our portfolio of consumer AI productivity apps
• Drive App Store Optimization (ASO) on the iOS App Store and Google Play — keywords, listing copy, creatives, screenshots, ratings, conversion funnels, and featuring strategy
• Build and execute SEO and GEO (Generative Engine Optimization) strategies to drive organic traffic from both traditional search (Google, Bing) and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.)
• Plan and produce content marketing — blog posts, landing pages, tutorials, comparison pages, release notes, and newsletters — that both ranks in search and converts readers into users
• Lead social media strategy and execution across platforms such as X/Twitter, LinkedIn, TikTok, Instagram, YouTube, etc. — including content calendars, community management, and organic growth tactics
• Run our influencer and creator marketing programs — identify, negotiate with, and manage relationships with influencers and affiliate partners to drive installs and retention
• Own the marketing content and brand voice across website, blog, app store listings, social posts, email campaigns, and product launches
• Create simple marketing visuals in-house — social graphics, blog headers, app store screenshots, short videos/GIFs — using modern design and AI tools (Figma, Canva, Midjourney, Runway, etc.)
• Work closely with product, engineering, and leadership to align growth experiments with the product roadmap
• Track, analyze, and report on the full funnel — install, activation, retention, reactivation — and iterate quickly based on data