Product Marketing Manager - Automotive Power Products

Analog Devices, Inc. is a global semiconductor leader that bridges the physical and digital worlds. The Product Marketing Manager for Automotive Power Products will focus on market analysis and product definition, driving new product development and building relationships with key customers in the automotive sector.

Responsibilities:

• Market Analysis – Perform market analysis through identifying market trends, defining the target market segment and target applications, and conducting competitive analysis
• Product Strategy – Maintains current status of customer/system requirements for existing and future products to create product proposals with market, customer, pricing, competitor, technology assumptions and risks resulting in the new product decision
• Business Analysis – Forecast product volume and revenue through determination of product value, market and opportunity size, and identifying lead customers. Actively maintains an opportunity pipeline to provide management with a current product family revenue outlook
• Launch Plan – Formulate the product value proposition and product introduction strategies including: generating sales collateral and providing product consultation supporting the targeted market segment and customer base in order to drive product adoption
• New Product Development - Provides product consultation to product development teams in the design and development stages of products