Business Manager, New Product Development

Wedgewood is the nation’s largest provider of compounded veterinary medications, and they are seeking a Business Manager for New Product Development. This role leads the evaluation, development, and commercialization planning of new product innovation initiatives, managing multiple projects and cross-functional teams to ensure successful execution and alignment with strategic goals.

Responsibilities:

• Identify and evaluate new product opportunities aligned with Wedgewood’s innovation strategy
• Conduct market research, customer insight gathering, and competitive analysis to validate unmet needs
• Define product concepts including value proposition, target customer segments, and differentiation
• Build comprehensive business cases for innovation projects including revenue forecasts, pricing strategy, demand modeling, and margin analysis
• Assess financial, technical, regulatory, and commercial risks to inform investment decisions
• Lead cross-functional project teams across R&D, Clinical Services, Operations, Quality, Supply Chain, and Commercial
• Manage project timelines, milestones, and dependencies to advance initiatives through development
• Identify and escalate risks while providing solution-oriented recommendations
• Translate market needs into clear product requirements guiding formulation development and clinical research
• Ensure alignment between product concept, technical feasibility, and commercial opportunity
• Prepare innovation projects for Stage-Gate reviews including opportunity assessments and business case recommendations
• Present project updates and advancement recommendations to internal leadership stakeholders
• Partner with Product Marketing and Commercial teams to support early go-to-market strategy development
• Ensure positioning, pricing logic, and value messaging are clearly defined ahead of launch readiness
• Develop and own product-level opportunity assessments and business cases
• Lead cross-functional teams for assigned innovation initiatives
• Recommend Stage-Gate advancement, pivot, or termination decisions
• Present project insights and recommendations to leadership
• Portfolio prioritization, innovation strategy, and resource allocation remain the responsibility of the Director, Innovation & Product Development

Requirements:

• Experience leading cross-functional initiatives across technical, operational, and commercial teams
• Excellent communication and stakeholder management skills
• Experience in veterinary pharmaceuticals, healthcare, biotechnology, or related industries
• Experience managing proprietary brand or innovation portfolios
• Strategic thinking and business acumen
• Market opportunity assessment and product strategy
• Financial modeling and commercial analysis
• Cross-functional leadership and influence
• Structured problem solving and decision support
• 7-10+ years of experience in product strategy, product development, innovation management, or category management
• Demonstrated experience bringing new products from concept through development and commercialization
• Strong analytical and financial modeling skills, including business case development and demand forecasting
• Structured product development or Stage-Gate innovation processes