Wedgewood is the nation’s largest provider of compounded veterinary medications, and they are seeking a Business Manager for New Product Development. This role leads the evaluation, development, and commercialization planning of new product innovation initiatives, managing multiple projects and cross-functional teams to ensure successful execution and alignment with strategic goals.
Responsibilities:
- Identify and evaluate new product opportunities aligned with Wedgewood’s innovation strategy
- Conduct market research, customer insight gathering, and competitive analysis to validate unmet needs
- Define product concepts including value proposition, target customer segments, and differentiation
- Build comprehensive business cases for innovation projects including revenue forecasts, pricing strategy, demand modeling, and margin analysis
- Assess financial, technical, regulatory, and commercial risks to inform investment decisions
- Lead cross-functional project teams across R&D, Clinical Services, Operations, Quality, Supply Chain, and Commercial
- Manage project timelines, milestones, and dependencies to advance initiatives through development
- Identify and escalate risks while providing solution-oriented recommendations
- Translate market needs into clear product requirements guiding formulation development and clinical research
- Ensure alignment between product concept, technical feasibility, and commercial opportunity
- Prepare innovation projects for Stage-Gate reviews including opportunity assessments and business case recommendations
- Present project updates and advancement recommendations to internal leadership stakeholders
- Partner with Product Marketing and Commercial teams to support early go-to-market strategy development
- Ensure positioning, pricing logic, and value messaging are clearly defined ahead of launch readiness
- Develop and own product-level opportunity assessments and business cases
- Lead cross-functional teams for assigned innovation initiatives
- Recommend Stage-Gate advancement, pivot, or termination decisions
- Present project insights and recommendations to leadership
- Portfolio prioritization, innovation strategy, and resource allocation remain the responsibility of the Director, Innovation & Product Development
Requirements:
- Experience leading cross-functional initiatives across technical, operational, and commercial teams
- Excellent communication and stakeholder management skills
- Experience in veterinary pharmaceuticals, healthcare, biotechnology, or related industries
- Experience managing proprietary brand or innovation portfolios
- Strategic thinking and business acumen
- Market opportunity assessment and product strategy
- Financial modeling and commercial analysis
- Cross-functional leadership and influence
- Structured problem solving and decision support
- 7-10+ years of experience in product strategy, product development, innovation management, or category management
- Demonstrated experience bringing new products from concept through development and commercialization
- Strong analytical and financial modeling skills, including business case development and demand forecasting
- Structured product development or Stage-Gate innovation processes