Intapp is the leading AI platform for investment and professional services firms, and they are seeking a Product Marketing Director for their new Agentic AI Platform, Celeste. The role involves building the go-to-market strategy, crafting messaging, and establishing market credibility while working closely with Product, Sales, and Marketing teams.
Responsibilities:
- Build and rapidly iterate Celeste's positioning, messaging, and narrative. Test stories with buyers, learn what resonates, and evolve the message as the product and market develop
- Design and evolve packaging, pricing, and commercial models. Work with Product and Sales to test offers, find what drives adoption, and support long-term growth
- Develop use cases and value stories across professional and financial services. Over time, expand and adapt the Celeste narrative to new industries, personas, and geographies
- Build go-to-market playbooks and sales enablement from the ground up, from product launch through field activation
- Partner with Product and Engineering to bring market and buyer insights into the roadmap: competitive dynamics, buyer objections, and whitespace opportunities
- Establish Celeste's market credibility through analyst engagement, media, client proof points, and ROI case studies
Requirements:
- 8+ years of B2B product marketing or related experience, including with GTM for an AI product, platform, or advanced enterprise technology
- Entrepreneurial mindset with evidence of building something new
- Exceptional storytelling
- Strong business acumen and problem-solving ability
- Experience with packaging, pricing, or commercial model design
- Ability to lead cross-functionally
- Bachelors degree required
- MBA or advanced degree preferred
- Domain familiarity with legal tech, financial services, or professional services is a plus