Product Marketing Director - Agentic AI Platform

Intapp is the leading AI platform for investment and professional services firms, and they are seeking a Product Marketing Director for their new Agentic AI Platform, Celeste. The role involves building the go-to-market strategy, crafting messaging, and establishing market credibility while working closely with Product, Sales, and Marketing teams.

Responsibilities:

• Build and rapidly iterate Celeste's positioning, messaging, and narrative. Test stories with buyers, learn what resonates, and evolve the message as the product and market develop
• Design and evolve packaging, pricing, and commercial models. Work with Product and Sales to test offers, find what drives adoption, and support long-term growth
• Develop use cases and value stories across professional and financial services. Over time, expand and adapt the Celeste narrative to new industries, personas, and geographies
• Build go-to-market playbooks and sales enablement from the ground up, from product launch through field activation
• Partner with Product and Engineering to bring market and buyer insights into the roadmap: competitive dynamics, buyer objections, and whitespace opportunities
• Establish Celeste's market credibility through analyst engagement, media, client proof points, and ROI case studies

Requirements:

• 8+ years of B2B product marketing or related experience, including with GTM for an AI product, platform, or advanced enterprise technology
• Entrepreneurial mindset with evidence of building something new
• Exceptional storytelling
• Strong business acumen and problem-solving ability
• Experience with packaging, pricing, or commercial model design
• Ability to lead cross-functionally
• Bachelors degree required
• MBA or advanced degree preferred
• Domain familiarity with legal tech, financial services, or professional services is a plus