Salesforce Marketing Manager

Perficient is a global AI and technology consulting firm that is looking for a Salesforce Marketing Manager to join their Marketing team. This role involves owning and leading all marketing activities for the Salesforce partnership, collaborating with various teams to drive growth and visibility in the market.

Responsibilities:

• Own the end‑to‑end marketing strategy for Perficient’s Salesforce partnership, aligning campaigns and content to business and revenue goals
• Act as a storytelling powerhouse, shaping and showcasing compelling customer stories, thought leadership, and partner narratives
• Create visually engaging, high‑impact content across digital, social, video, and emerging platforms
• Partner with demand generation teams to plan, launch, and optimize integrated campaigns that drive pipeline and engagement
• Manage and evolve partner‑facing marketing channels, including newsletters and Salesforce partner communications
• Regularly refresh and optimize existing content while consistently developing new blog posts, assets, and stories
• Track campaign performance, manage program budgets, and translate analytics into actionable insights
• Help plan and execute partner meetings, Salesforce events, conferences, and industry trade shows
• Build strong relationships with field, channel, alliance, and sales teams to align messaging, targeting, and execution
• Coordinate closely with internal and external sales stakeholders to ensure marketing efforts support pipeline growth

Requirements:

• Deep experience supporting Salesforce and strong knowledge of the Salesforce ecosystem
• Proven ownership of end‑to‑end marketing campaigns, from strategy through execution and measurement
• Strong stakeholder management skills, including partnering with senior leaders, sales teams, and alliance partners
• Minimum 4–6 years of relevant marketing experience, with a demonstrated ability to create original, high‑quality content
• Advanced content marketing skills — you can create, not just curate, compelling written and visual assets
• Experience driving content performance through social and digital channels
• Working knowledge of the enterprise software and/or consulting industry
• Solid project management skills with the ability to manage multiple initiatives at once
• Excellent written and verbal communication skills
• Highly organized, detail‑oriented, and comfortable managing competing priorities
• Self‑motivated, proactive, and able to work independently in a fast‑paced environment
• Collaborative team player with a passion for technology and storytelling
• Comfortable working across a matrixed organization to drive results
• Bachelor's degree or equivalent professional experience
• Ability to travel up to 20%