Director, Organic Growth Marketing (SEO, GEO, AEO)

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. The Director of Organic Growth Marketing will lead the company's organic content optimization strategy, focusing on SEO, GEO, and AEO to enhance visibility across web crawlers and AI bots while collaborating with stakeholders to develop effective strategies.

Responsibilities:

• Designing, defining and implementing SEO strategies to account for all web crawlers, including AI bots
• Designing and implementing GEO and AEO strategies that align with business goals and optimize against LLM-powered engines
• Make clear data-driven recommendations on performance (e.g. content, messaging, engagement, conversions), that will drive the greatest impact
• Define, track, optimize and report across KPIs, such as LLM visibility, organic share, click share, response inclusion rate, and more
• Be an evangelist for AI-driven marketing strategies and ensure Circana organic strategies are poised to win in market while educating key stakeholders on performance
• Collaborate with cross-functional stakeholders to co-create LLM-friendly pages, search engine pages, summaries, tools and other assets
• As needed, develop editorial playbooks and other guidance to embed an AI-driven mentality across operations
• Evaluate and make clear recommendations for tech investments to accelerate and future-proof our strategies

Requirements:

• 7-10+ years across technical SEO, content strategy and/or Applied NLP/LLMs in an agency, media ecosystem or brand focused role
• Strong command of information architecture, documentation standards and editorial quality
• Proven performance and growth tied to organic optimization strategies
• Solid understanding of data analytics, performance metrics and customer journeys, to underpin digital strategies and prioritization
• Demonstrated success in making content consumable and quotable by LLMs
• Technical fluency and broader knowledge of digital marketing strategies and integration
• Ability to simplify complexity into clarity and bring stakeholders on this journey