Senior Director, Growth Marketing

Twin Health is a company focused on improving and preventing chronic metabolic diseases using AI Digital Twin technology. They are seeking a Senior Director of Growth Marketing to build systems that drive measurable growth across enterprise and member engagement, focusing on both new business and member growth marketing strategies.

Responsibilities:

• Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
• Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
• Build and run account-based programs supporting priority enterprise targets and client expansion
• Develop repeatable plays across target accounts and client populations
• Own engagement strategy for Active Twins
• Design and run programs across education, community, referrals, challenges, and seasonal moments
• Partner with Product/Clinical to strengthen retention and reduce churn
• Move from one-off campaigns to repeatable growth systems
• Build a structured testing approach across messaging, sequencing, and programs
• Use performance data to decide what to scale, improve, or stop
• Define how channels work together across campaigns and journeys
• Ensure programs are connected, sequenced, and aligned to clear goals
• Partner with Brand & Experience to raise the bar on messaging and creative quality
• Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
• Ensure growth programs align with product experience and business priorities
• Influence without direct ownership across teams
• Lead and scale a high-performing growth marketing team
• Set clear ownership, KPIs, and operating cadence
• Build a culture of accountability, speed, experimentation, and continuous improvement
• Marketing consistently delivers against its defined share of net-new pipeline
• Active Twin engagement and retention improve over time
• Clear experimentation roadmap with measurable lift
• Growth programs are repeatable, scalable, and connected across channels
• Strong alignment across Marketing, Product, and Sales
• Net-new pipeline generated by Marketing programs (defined share)
• Total ACV influenced and closed where Marketing engagement preceded BD action
• % of priority deals supported by Marketing
• Win rate: Marketing-supported vs non-supported; deal velocity
• Engagement across member programs
• Active Twins vs plan (directional)
• Early retention signals: referral and advocacy participation
• Experimentation velocity and learnings
• Conversion and engagement lift
• Program scalability and repeatability
• Other duties as assigned

Requirements:

• 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
• Proven track record driving pipeline and retention outcomes
• Comfortable operating across both enterprise and member-facing growth
• Highly data-driven with a clear approach to testing and iteration
• Strong operator who can move between strategy and execution without losing speed
• Strong cross-functional partner who can influence Product, Sales, and Analytics
• Comfortable using AI tools to accelerate program design, experimentation, and content
• Experience in healthcare, benefits, or regulated environments