Senior Director, Growth Marketing

Twin Health is a company focused on improving and preventing chronic metabolic diseases using AI Digital Twin technology. They are seeking a Senior Director of Growth Marketing to build systems that drive measurable growth across enterprise and member engagement, focusing on new business growth and member growth marketing.

Responsibilities:

• Accountable for a defined share of net-new pipeline generated by Marketing programs, co-owned with BD
• Drive pipeline acceleration — deal progression, win-rate lift, and cycle compression
• Build and run account-based programs supporting priority enterprise targets and client expansion
• Develop repeatable plays across target accounts and client populations
• Own engagement strategy for Active Twins
• Design and run programs across education, community, referrals, challenges, and seasonal moments
• Partner with Product/Clinical to strengthen retention and reduce churn
• Move from one-off campaigns to repeatable growth systems
• Build a structured testing approach across messaging, sequencing, and programs
• Use performance data to decide what to scale, improve, or stop
• Define how channels work together across campaigns and journeys
• Ensure programs are connected, sequenced, and aligned to clear goals
• Partner with Brand & Experience to raise the bar on messaging and creative quality
• Partner closely with Clinical, Product, Product Marketing, Analytics, MarTech, and Sales
• Ensure growth programs align with product experience and business priorities
• Influence without direct ownership across teams
• Lead and scale a high-performing growth marketing team
• Set clear ownership, KPIs, and operating cadence
• Build a culture of accountability, speed, experimentation, and continuous improvement

Requirements:

• 10+ years in growth, revenue marketing, or member engagement in B2B, B2B2C, or health tech
• Proven track record driving pipeline and retention outcomes
• Comfortable operating across both enterprise and member-facing growth
• Highly data-driven with a clear approach to testing and iteration
• Strong operator who can move between strategy and execution without losing speed
• Strong cross-functional partner who can influence Product, Sales, and Analytics
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Experience in healthcare, benefits, or regulated environments preferred
• Comfortable using AI tools to accelerate program design, experimentation, and content