Account Development/ B2B Sales / Lead Generation Specialist – Digital Accessibility (ADA, WCAG, Section 508)

Makonis is seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing outbound sales efforts and identifying high-intent buyers to execute successful campaigns across various industries.

Responsibilities:

• Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:
• Identify high-intent opportunities using:
• Accessibility RFPs / procurement events
• ADA/WCAG compliance trends
• Website redesigns or digital transformation initiatives

Requirements:

• 5+ years in digital accessibility SaaS or services
• Strong understanding of: ADA (Title II & III), WCAG 2.1/2.2, Section 508
• Experience generating pipeline for SaaS platforms and accessibility services
• 5 to 10+ years in B2B lead generation or demand generation roles
• Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)
• Have worked in accessibility SaaS, compliance SaaS, or closely related industries
• Understand how to generate qualified pipeline (not just MQLs)
• Are comfortable working within defined territory and account ownership models
• Can operate both strategically (campaign design) and tactically (execution)