Higharc is a VC-backed startup that is changing how new homes are designed and built. They are seeking a Partner Marketing Manager to own partner marketing end-to-end, developing strategies that drive partner-sourced pipeline and maximize co-marketing ROI.
Responsibilities:
- Develop and execute joint go-to-market plans with strategic, tech, reseller, and referral partners to expand market reach and drive qualified pipeline
- Serve as the primary marketing liaison for key partner accounts, aligning on goals, timelines, and deliverables across every initiative
- Own partner event strategy from virtual activations to Tier 1 conferences, ensuring execution that maximizes awareness and ROI
- Create joint content — case studies, solution briefs, blogs, and white papers — that articulates combined value propositions for partner audiences
- Build partner-facing assets, toolkits, and enablement resources in collaboration with sales, product, and creative teams
- Track and report partner-sourced and influenced pipeline, building visibility and accountability across the go-to-market org
- Maintain a consistent communication cadence with partners on product updates, marketing activities, and time-sensitive joint initiatives
Requirements:
- Demonstrated experience in the residential construction industry, including familiarity with the builder/contractor ecosystem and supply chain
- A proven track record developing and executing co-marketing programs that drive measurable results
- Strong project management skills with the ability to manage multiple partner relationships and campaigns simultaneously
- Excellent written and verbal communication skills, including the ability to present to internal and external audiences