ABB is a company that helps industries run leaner and cleaner, and they are seeking a Product Marketing Manager to drive sales and market growth. The role involves overseeing sales and marketing activities, defining and implementing product marketing strategies, and enabling sales effectiveness through various initiatives.
Responsibilities:
- Lead U.S. product marketing strategy and commercialization, defining value propositions, positioning, pricing, and launch plans aligned with global strategy and market needs
- Drive achievement of product marketing targets through annual marketing and business plans, forecasts, budget oversight, and cross‑functional execution with sales, CX, and communications teams
- Translate customer, market, and competitive insights into actionable plans by partnering with global product management, SIOP, manufacturing, IT, and sales on standards, features, master data, and product availability
- Enable sales effectiveness through training, tools, and guidance, while leading VOC initiatives, product launches, and multi‑program commercialization efforts with launch partners and third‑party representatives
Requirements:
- BS/BA required in marketing, business, engineering, or relevant field
- MBA preferred; 8+ years of experience in sales/marketing/product management/product marketing or relevant industry required
- Ability to lead and drive initiatives through a complex, matrixed organization; strong analysis and problem-solving skills required
- Strong internal and external communication skills both written and verbal required
- Ability to perform competitive analysis required
- Candidates must already have work authorization that would permit them to work for ABB in the US
- Experience with customer relations via service, visits, relationships, etc
- Experience in developing inventory strategies to meet customer demand