Sr. Marketing Manager

Viventium Software Inc. is a SaaS-based human capital management solution that provides a remarkable user experience and award-winning software. The Senior Marketing Manager will be responsible for shaping marketing strategies, driving lead generation, and ensuring alignment with company growth priorities across key segments.

Responsibilities:

• Partner closely with the VP, Strategy & Growth Marketing to define and execute marketing strategies that support company growth goals
• Own the strategic roadmap for assigned segments, ensuring alignment across initiatives and teams
• Translate business objectives into clear marketing priorities, frameworks, and go-to-market plans
• Bring forward actionable market, customer, and competitive insights that shape positioning and messaging
• Define target markets, personas, positioning, and value propositions for key segments
• Develop and execute segment-based marketing plans that drive awareness, engagement, and qualified pipeline
• Partner closely with Sales leadership to support segment-specific selling strategies and enablement needs
• Ensure messaging is consistent, scalable, and differentiated while remaining relevant to each market
• Execute on the partner marketing strategy in collaboration with partner, sales, and business development teams
• Develop and execute joint marketing initiatives that drive pipeline, adoption, and partner engagement
• Align partner marketing programs to growth priorities and measurable outcomes
• Track performance and optimize initiatives based on results
• Own product positioning, messaging, and differentiation specific to assigned segments
• Lead go-to-market planning for product launches, enhancements, and lifecycle initiatives
• Develop compelling product marketing and sales enablement assets that clearly articulate value and drive demand for target audiences
• Partner with product to ensure customer insights and market feedback inform roadmap discussions
• Serve as a strategic marketing partner to product, sales, partnerships, and customer teams
• Influence stakeholders and drive alignment without direct authority
• Communicate strategy, priorities, and performance clearly and confidently
• Act as a connector across teams to ensure marketing efforts translate into revenue impact
• Define KPIs and success metrics aligned to growth and revenue objectives
• Partner with shared services to ensure programs are optimized for lead generation and pipeline contribution
• Regularly review performance data and adjust strategy to maximize impact

Requirements:

• 7+ years of B2B marketing experience with demonstrated success in marketing complex enterprise solutions or software
• Proven ability to lead strategic marketing initiatives from concept through execution as an individual contributor
• Strong track record of driving lead generation and contributing to sales pipeline growth
• Excellent cross-functional collaboration and stakeholder influence skills
• Strong communication, storytelling, and presentation abilities
• Analytical mindset with the ability to translate insights into action
• Able to work independently with little management oversight
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• MBA or advanced business degree preferred, but not required
• Experience in healthcare, post-acute care, or healthcare technology, strongly preferred
• Experience operating in regulated or complex B2B environments
• Familiarity with growth marketing, lifecycle marketing, and modern go-to-market approaches