Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. They are seeking a data-driven E-Commerce Product Manager to own and optimize the digital customer experience across their e-commerce platform, driving revenue growth and customer satisfaction.
Responsibilities:
- Own and execute the e-commerce product roadmap aligned to business goals and revenue targets
- Lead agile product management processes including sprint planning, backlog grooming, and retrospectives
- Define and prioritize product features based on data insights, customer feedback, and stakeholder input
- Partner with engineering, UX, marketing, and merchandising teams to deliver high-impact digital experiences
- Drive conversion rate optimization across key funnel stages including homepage, PDP, cart, and checkout
- Develop and execute A/B and multivariate testing strategies to improve performance metrics
- Analyze customer behavior using tools such as Google Analytics (GA4), Looker, or Amplitude
- Identify opportunities to improve site speed, usability, personalization, and mobile experience
- Manage product requirements, user stories, and acceptance criteria with clear documentation
- Monitor KPIs such as conversion rate, revenue per visit, average order value, and retention
- Stay current on industry trends, competitive landscape, and emerging e-commerce technologies
Requirements:
- Minimum 4 years of experience in e-commerce, digital commerce, or related field
- Minimum 2 years of experience in agile product management environments
- Proven experience managing product lifecycles from concept to launch to ongoing optimizations as needed
- Strong understanding of both, Magento and Shopify e-commerce platforms
- Experience with analytics tools such as Google Analytics, Looker, or Amplitude
- Hands-on experience with A/B testing tools such as Optimizely, VWO, or similar
- Strong data analysis skills with ability to translate insights into actionable product decisions
- Experience working with cross-functional teams including engineering, design, and marketing
- Familiarity with agile frameworks such as Scrum or Kanban
- Experience with product strategy and roadmap development
- Experience with agile product management and sprint execution
- Experience with conversion rate optimization and experimentation
- Customer journey mapping and funnel optimization
- Experience with data analysis and performance tracking
- Cross-functional collaboration and stakeholder management skills
- Technical fluency with modern e-commerce stacks
- Strong communication and prioritization skills
- Experience with personalization, recommendation engines, or AI-driven merchandising
- Knowledge of customer data platforms and segmentation strategies
- Experience with headless commerce or API-driven architectures
- SQL or basic data querying skills
- Strong understanding of UX and customer journey optimization
- Experience managing mobile app or progressive web app experiences