Director of Product Marketing

Medallion is a leading provider operations platform focused on enhancing patient care by streamlining administrative processes in healthcare. The Director of Product Marketing will lead the go-to-market strategy and product positioning for B2B enterprise solutions, bridging product, marketing, and sales to drive revenue growth and product adoption.

Responsibilities:

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data to segment and prioritize ICPs and define key industries, personas, and use cases. Collaborate with the product team to guide product differentiation based on ICP insights
• Craft compelling positioning and messaging tailored to target ICPs, aligning product features with customer pain points. Lead the creation of enablement materials, supporting sales narratives, product overviews, and other collateral that that reinforces Medallion’s differentiation and supports deal progression
• Design and execute go-to-market strategies that reach and convert target customers, partnering with demand generation to utilize a multi-channel approach that increases market reach and demo-to-opportunity conversion
• Drive customer advocacy and retention through thoughtful feature launches, storytelling, and education campaigns that enhance customer satisfaction and support revenue expansion
• Lead market research efforts, including industry, product, customer, win/loss rationale and competitive insights, to inform product roadmap, positioning and pricing strategies
• Own the pricing and packaging strategy for our enterprise solutions, ensuring alignment with customer needs and market trends
• Partner with revenue enablement to create impactful enablement materials that drive product adoption and revenue growth
• Measure and optimize product marketing performance, using data to make informed decisions and refine strategies for improved results
• Oversee, mentor, and grow the product marketing team to scale efforts and execute with excellence
• Be AI-forward in approach, leveraging AI and customer insight tools to analyze conversations at scale, identify trends, and accelerate TAM analysis, ICP development, and messaging

Requirements:

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment
• Proven history of creating positioning and messaging that supported rapidly growing product lines
• Strong analytical mindset with proven ability to research and synthesize data to inform product and go-to-market strategies
• Acts as the voice of the customer by consistently engaging in direct customer conversations, translating insights into clear, compelling positioning and go-to-market strategy
• Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed
• Experience across pricing and packaging, ICP development, and influencing Product roadmap for enterprise solutions
• Demonstrated ability to influence and work cross-functionally across product, customer success, sales and marketing
• AI-forward researcher who leverages modern tools to quickly surface customer and market insights and translate them into impactful GTM decisions
• Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit