Principal Product Manager – Agentic Media Measurement

Newton Research is a fast-growing software start-up focused on developing AI-driven media lifecycle solutions. The Principal Product Manager will own the strategy and execution of the company's measurement and insights platform, collaborating with data scientists and marketers to create products that enhance media decision-making.

Responsibilities:

• Lead the product vision and roadmap for Newton's agentic measurement offerings and models, spanning MMM, MTA, incrementality testing, and cross-channel insights
• Deeply understand customer measurement workflows through direct discovery, data, and experimentation; translate insights into clear product requirements and hypotheses
• Partner closely with data science to shape modeling approaches—including Bayesian MMM, causal inference (e.g., PCMCI+), adstock modeling, and incrementality frameworks—ensuring methodological rigor translates into usable, trustworthy products
• Define how measurement intelligence feeds Newton's agentic capabilities, closing the loop between insights and autonomous media optimization
• Rapid-prototype new measurement features and insight experiences, demo them to customers weekly, and iterate relentlessly based on quantitative usage data and qualitative feedback
• Own the end-to-end product lifecycle—from concept to launch to iteration—tracking KPIs, model performance metrics, and usage analytics to inform prioritization
• Collaborate with marketing, sales, and customer success on positioning, packaging, and GTM plans that differentiate Newton's measurement story and accelerate adoption
• Lead cross-functional squads, driving crisp execution in an Agile product development lifecycle
• Stay current on measurement industry evolution—privacy changes, signal loss, walled garden reporting, emerging standards—and translate those shifts into product strategy