Director, Sales Development

Vercel is a company that provides tools and cloud infrastructure for developers to build and scale web applications. They are seeking a Director of Sales Development to lead their EMEA SDR organization, focusing on building outbound programs and developing talent to drive pipeline growth. The role involves strategic leadership and collaboration with various departments to ensure alignment and success in sales initiatives.

Responsibilities:

• Build, scale, and manage an EMEA SDR team
• Recruit, train, and develop SDRs to consistently exceed pipeline targets
• Design and implement outbound strategy, processes, and enablement programs to drive top-of-funnel excellence
• Establish and monitor KPIs, providing visibility into performance and pipeline contribution for executive leadership
• Partner closely with Sales, Marketing, and Operations leadership to ensure alignment and pipeline coverage
• Foster a culture of coaching, feedback, and professional growth across the team

Requirements:

• 5+ years of leadership experience in SaaS sales, with a proven track record of building and scaling SDR teams in EMEA
• Demonstrated success in leading managers and SDRs across multiple geographies
• Having a track record of promoting SDRs into quota carrying roles
• Strong background in creating outbound programs, driving pipeline, and partnering with enterprise sales leadership
• Deep understanding of SDR metrics, reporting, and performance management
• Excellent coaching, communication, and organizational skills
• Leading SDR organizations in high-growth environments
• Sales technology (Salesforce and Outreach preferred)
• Building and scaling SDR operations across multiple regions in EMEA (and APAC optional)