Copywriter & Marketing Manager (Campaign)

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a senior contract copywriter who can also act as a hands-on marketing manager to support their Lifecycle & Advocacy team in scaling AI habit building. The role involves writing user-focused copy, designing campaigns, and iterating based on data to drive AI adoption.

Responsibilities:

• Write habit-building, adoption-focused copy
• Turn product and program inputs into clear, plain-English messaging that encourages users to:
• Come back to use AI again
• Progress from passive to deeper usage
• See and share real value in their day-to-day work
• Write for key lifecycle and advocacy channels, including:
• Lifecycle email and ongoing nurture series (post-onboarding)
• In-product prompts and messages that encourage repeat AI use
• Community and learning touch-points (event promotion, course recommendations, credential nudges)
• Short-form explainers, tips, and 'try this next' content that lower friction to repeat use
• Keep tone approachable, trustworthy, and benefit-focused
• Design campaigns and nurtures within existing strategies
• Work from journey strategies, phases, and goals defined by lifecycle, product, and PMM partners
• Help decide where and when we should communicate key messages (e.g., which channels, which phases, what cadence) to move users along the AI habit curve
• Shape campaign and nurture structures (e.g., number of touches, high-level themes per touch, core CTAs) that align to those predefined strategies
• Own campaign organization and execution
• Translate strategy into clear campaign plans: briefs, timelines, channel plans, and task lists
• Coordinate across partners (marketing ops, design, product, community, learning, analytics) to: Gather inputs and requirements, Prepare everything needed for build and QA, Align on launch dates and dependencies
• Track progress, surface risks, and keep stakeholders aligned so campaigns launch on time and as intended
• Scale successful marketing experiments into repeatable, evergreen lifecycle programs
• Document the frameworks, audience triggers, and performance insights of high-performing campaign pilots
• Codify these successes into standardized lifecycle nurtures that can be efficiently reused and scaled by the team
• Iterate based on data and signals
• Use performance metrics (e.g., engagement, AI usage movement between tiers, retention signals) and qualitative feedback to refine copy and campaign structure
• A/B test subject lines, CTAs, angles, formats, and sequences to understand what best:
• Brings users back into AI
• Moves them up the AI proficiency curve
• Activates them into advocates
• Help document reusable messaging frameworks and templates for AI journeys across different tiers (e.g., Passive → Habitual → Creator → Champion)

Requirements:

• Need people from Tech Background only! Like ("Google" OR "Meta" OR "Microsoft" OR "Dell EMC" OR "Amazon Web Services" OR "Yahoo" OR "Red Hat" OR "MongoDB" OR "Palo Alto Networks" OR "Dell" OR "Twitter" OR "VMware" OR "Amazon" OR "Docusign" OR "Salesforce" OR "Broadcom" OR "Sophos" OR "Redis" OR "Intuit" OR "PayPal" OR "Atlassian" OR "LinkedIn" OR "Apple" OR "NetApp" OR "Workday" OR "Aurora" OR "Zoom" OR "Adobe" OR "Cisco" OR "IBM" OR "eBay" OR "NVIDIA" OR “SMARTSHEET” OR “SPLUNK” OR “FACEBOOK” OR "Notion" OR "ServiceNow")
• 7+ years of experience in copywriting, content, or UX/product writing, and/or lifecycle, email, or campaign marketing where writing was core to the role
• Proven ability to turn product and program information into accessible, plain-English content that drives action (portfolio required)
• Experience owning or co-owning campaigns end to end, from strategy and brief through to execution, measurement, and iteration
• Experience driving post-onboarding lifecycle programs, particularly around product usage, habit building, or customer education
• Highly organized and comfortable juggling multiple workstreams, managing timelines, and keeping stakeholders aligned
• Comfortable using Atlassian tools (e.g., Jira, Confluence, Jira Service Management, and our Community platforms) to understand real customer workflows and use cases
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field, or equivalent experience
• Strong writing fundamentals: clear narrative structure, user-focused messaging, and thoughtful voice and tone
• Familiarity with AI-powered features in SaaS products and how customers adopt them over time
• Experience working with community, user groups, champions, or advocacy programs
• Experience writing for multi-channel, orchestrated journeys (email + in-product + community/learning)