Attentive is an AI marketing platform for 1:1 personalization redefining the way brands and people connect. The Principal Product Marketing Manager will shape the narrative of AI across the platform, leading storytelling and strategic go-to-market initiatives while collaborating with various teams to ensure cohesive messaging.
Responsibilities:
- Shape how we position and communicate transformative AI experiences on our omnichannel platform, translating advanced capabilities into clear, compelling customer value
- Develop a durable messaging framework spanning AI-driven personalization, automation, and orchestration across channels
- Create a cohesive narrative that connects product innovation to real customer outcomes and business impact
- Bring the platform story to life across every touchpoint—web, campaigns, lifecycle, sales, events, and partner channels
- Ensure consistency and clarity of messaging across a complex, multi-product ecosystem
- Partner with Brand and Content to deliver high-impact storytelling across formats (campaigns, thought leadership, launch events
- Own GTM strategy for our platform launches, ensuring strong differentiation and clear value articulation
- Partner cross-functionally with Product, Demand Gen, Sales, and Customer Success to align on messaging and execution
- Influence product direction by bringing market, competitive, and customer insights into roadmap discussions
- Partner with senior leadership to define and align on product marketing strategy and narrative direction
- Act as a unifying force across PMM, Product, and GTM teams to ensure consistency in how we go to market
- Serve as a trusted advisor on messaging for high-visibility initiatives
- Conduct market, customer, and competitive research to inform positioning, messaging, and GTM strategy
- Continuously refine narratives based on performance, feedback, and evolving market dynamics
Requirements:
- 8–12+ years of experience in product marketing within B2B SaaS, ideally working on highly technical or platform products
- Experience marketing AI-powered products (e.g., generative AI, agents, automation, personalization, or data platforms)
- Proven ability to lead complex positioning and messaging initiatives with visibility at senior leadership and executive levels
- Exceptional storyteller who can simplify complex concepts without losing depth or credibility
- Strong executive presence and communication skills, with experience influencing cross-functional stakeholders
- Highly collaborative, with a track record of driving alignment across Product, Marketing, and Sales
- Experience mentoring others and raising the bar for product marketing craft